Mission
- To meet consumer needs for nature, emotion and ambience with high-quality ornamental plant products
- To be a long-term partner for our employees, business partners and shareholders.

Ojectives of the group Floré
- To be a profitable and independent horticulture group at European level
- To produce or develop the best ornamental plant products and services for our production, distribution and retail partners, which will ensure their success in the market
- To be innovative and progressive
- To be a company for which employees like to work
- To be an environmentally conscious company

Values
- Respect / Simplicity and transparency / Cooperation / Customer-oriented and market-oriented / Innovation / Result-oriented